Overview
Last updated
Last updated
Project Agora Commerce is a scalable, auction based advertising platform built for e-commerce retailers to easily integrate into. The API keeps the e-commerce retailer in full control on how, when, where and how often ads are shown. If you haven't heard of Project Agora Commerce before, or you are unfamiliar with the product's features view the site.
In summary, the Project Agora Commerce Ad Platform is a unique digital ad serving engine that provides relevant native Product Listing Ads and Banner Ad content in real time.
Using first party sales data from the retailer, Project Agora Commerce is able to deliver relevant and personalised ad content to the retailer's e-commerce server in the form of barcode and image URL, each and every time a new page is loaded, and does so in less than 50ms 95 percent of the time.
Project Agora Commerce makes it possible for your retail e-commerce website to offer Product Listing Ads and Banner Ads to advertisers, thereby increasing retailer revenue. This is done with the "Project Agora API".
The Project Agora Commerce API makes it possible for you (the retailer) to place advertisements on your e-commerce website and email marketing based on parameters that you set. After you define the slots on your websites in which advertisements are placed, the slots become available for advertisers to bid on. You (the retailer) determine which items in your catalog you want to advertise, and Project Agora Commerce makes it possible for advertisers to bid on the opportunity to advertise those items.
In its very simplified form, Project Agora Commerce allows advertisers to create Ad campaigns that appear on each retailer's site. Advertisers will be able to promote their products to the top of a retailer's website and track the performance of those products in real time. Advertisers use the Project Agora Commerce Admin Portal to select products, budgets, advertising strategies and “keywords” that they wish for their products to appear at the top of the page for.
The Project Agora Commerce API is organised around REST. The Project Agora Commerce API has predictable, resource-oriented URLs and uses HTTP response codes to indicate API errors. This API uses built-in HTTP features such as HTTP authentication and HTTP verbs, which are understood by off-the-shelf HTTP clients.
Authentication to the Project Agora Commerce API is handled through the use of API keys. These are used during communication between your backend and the Project Agora Commerce API.
The Project Agora Commerce API supports uploading products, catalogs, customers, and order information. This data is used in the generation of ads. You can use the Project Agora Commerce API to request ads and to report on user interactions with those ads.
View the API Introduction to gain an overview of what is required to integrate with Project Agora Commerce.
Project Agora Commerce are capable of serving various types of ads:
Sponsored Product Listing Ads
Discovery Sponsored Product Listing Ads
Static Banner Ads
Learn more about each ad type on the What Ads Can Project Agora Commerce Serve page:
We support many integration options depending on your individual infrastructure and needs. See the "Integration Workflow Options" page to learn more:
